LIONS CLUBS INTERNATIONAL FOUNDATION LAUNCHES PUBLIC AWARENESS CAMPAIGN on SIGHT
LIONS CLUBS INTERNATIONAL FOUNDATION LAUNCHES PUBLIC AWARENESS CAMPAIGN on SIGHT


Beginning in July and running through the fall, Lions Clubs International Foundation is raising public awareness of vision and also the Foundation through 1,000 billboard advertisements along roadways throughout the United States. The billboards encourage people to think about the importance of their vision while highlighting that saving sight is a primary initiative of Lions Clubs International Foundation. The billboards read: "Our Vision is that You Don't Lose Yours" and encourages the public to visit www.lcif.org/sight for more information. The artwork incorporates the recently updated look for LCIF and can be viewed at www.lcif.org. The campaign follows on a similar, successful billboard advertisment campaign by Lions Clubs International aimed at membership.

Lions Clubs International Foundation is the charitable arm of Lions Clubs International, the largest service club organization in the world with 1.35 million members in 206 geographic areas and countries. LCIF was ranked by a Financial Times' study as the number one non-governmental organization with which to partner. The LCIF SightFirst program, Lions’ flagship initiative, builds comprehensive eye care systems to fight the major causes of blindness and care for blind and visually impaired persons. Since 1990, the SightFirst program has helped restore sight to more than 30 million people around the world, having invested US$237 million in surgeries, the improvement of hundreds of eye care facilities and training of thousands of eye care professionals. For more information, visit www.lcif.org.